Privacy Policy

This Privacy Policy explains how Sean Mayers Real Estate collects, uses, and protects your personal information when you visit seanmayers.com, submit the Neighbourhood Quiz, or contact Sean directly. Your privacy matters. This policy is written in plain language — no legalese.

1. Who We Are

Sean Mayers Real Estate is a real estate sales practice operated by Sean Mayers, a registered real estate salesperson with Century 21 Regal Realty Inc., Brokerage, located at 1291 Queen St W, Toronto, Ontario M6K 1L6. Sean Mayers is the sole person responsible for the collection and use of your personal information through this website.

For questions about this policy, contact Sean directly at info@seanmayers.com or 416-849-5360.

2. Applicable Law

This website and Sean Mayers Real Estate operate in Ontario, Canada. The collection, use, and disclosure of your personal information is governed by:

  • PIPEDA — the federal Personal Information Protection and Electronic Documents Act, which applies to commercial activities in Ontario
  • REBBA — the Real Estate and Business Brokers Act, 2002 (Ontario), which governs the professional conduct of Ontario real estate registrants
  • Guidelines issued by the Real Estate Council of Ontario (RECO) regarding registrant obligations to clients and the public

By using this website or submitting your information through any form, you consent to the collection and use of your personal information as described in this policy.

3. What Personal Information We Collect

We collect only the information necessary to respond to your inquiry or provide you with neighbourhood match results. This may include:

  • Email address — collected when you submit the Neighbourhood Quiz or contact form
  • First name — if provided voluntarily through the contact form
  • Phone number — if provided voluntarily through the contact form
  • Quiz responses — your answers to the Neighbourhood Quiz questions (lifestyle preferences, budget range, property type, geographic preference). These are not sensitive personal information but are used to personalise Sean’s email response to you.
  • Message content — any information you include in a contact form message

We do not collect financial account information, social insurance numbers, or any government-issued identification through this website.

4. How We Collect Your Information

Personal information is collected through the following points on this website:

  • The Neighbourhood Quiz — hosted via Tally.so. When you complete the quiz and submit your email address, your responses and email are sent to Sean Mayers directly. Tally.so is a third-party service provider — see Section 8 for details.
  • The Contact Form — any name, email, phone number, or message you submit through the website contact form
  • Direct email or phone — if you contact Sean directly at the email or phone number listed on this website

5. Why We Collect Your Information and How We Use It

Your personal information is collected for the following purposes, all of which are directly related to your request:

  • To deliver your Neighbourhood Quiz result — Sean personally reviews your quiz answers and emails you a neighbourhood match. This is the primary purpose for which your email address is collected through the quiz.
  • To respond to your contact form inquiry — to follow up on any real estate question, booking request, or general inquiry you submit
  • To provide real estate services — if our contact develops into a working relationship as buyer client, seller client, or customer, your information will be used in accordance with REBBA and RECO’s guidelines
  • To send relevant follow-up communications — with your consent, Sean may follow up with information about Toronto real estate market conditions, neighbourhood insights, or his content series (The Hood Report). You can withdraw consent at any time.

We do not use your personal information for any purpose beyond what is described above without obtaining your explicit consent first.

6. Express and Implied Consent

By submitting the Neighbourhood Quiz or contact form, you are providing express consent to be contacted by Sean Mayers Real Estate for the stated purpose of receiving your quiz result or a response to your inquiry.

You are not automatically subscribed to a mailing list or marketing sequence. Any ongoing email communication from Sean beyond your initial result or inquiry response is voluntary and based on the communication you initiate or agree to.

You may withdraw your consent at any time by emailing info@seanmayers.com with the subject line “Unsubscribe” or “Remove my information.” Requests will be honoured within 10 business days.

7. Canada’s Anti-Spam Legislation (CASL)

Sean Mayers Real Estate complies with Canada’s Anti-Spam Legislation (CASL). We will only send you commercial electronic messages (CEMs) — including follow-up emails about real estate services — where we have your express or implied consent to do so.

  • Express consent is obtained when you submit the quiz or contact form and indicate you wish to be contacted
  • Implied consent may exist if you have an existing business relationship with Sean Mayers Real Estate (for example, as a past client) or if you have publicly disclosed your contact information in connection with a business or professional role

Every commercial email we send will include a clear and functioning unsubscribe mechanism. Unsubscribe requests will be processed within 10 business days.

8. Third-Party Service Providers

This website uses the following third-party tools that may process your personal information on our behalf:

  • Tally.so — the platform hosting the Neighbourhood Quiz. Tally collects your quiz responses and email address and transmits them to Sean Mayers. Tally’s own privacy policy applies to their handling of your data: tally.so/privacy
  • Google Analytics (if active) — may collect anonymised website traffic data such as pages visited, time on site, and device type. No personally identifiable information is shared with Google Analytics.

We do not sell, rent, or trade your personal information to any third party for marketing purposes. We do not share your information with other real estate agents, brokerages, or lead aggregators.

9. Disclosure of Personal Information

We will not disclose your personal information to any party outside of Sean Mayers Real Estate except in the following circumstances:

  • With Century 21 Regal Realty Inc., Brokerage — as required under REBBA and RECO’s guidelines, Sean Mayers operates under the supervision of Century 21 Regal Realty Inc. Client information may be accessible to the brokerage as required by law or professional obligation.
  • As required by law — if compelled to disclose personal information by a court order, law enforcement, or regulatory authority
  • With your explicit consent — in any other circumstance, only with your prior knowledge and agreement

10. How We Protect Your Information

We take reasonable steps to protect your personal information from unauthorised access, disclosure, or loss. These include:

  • Email communications are conducted through password-protected accounts
  • Quiz submissions are received through Tally.so, which uses industry-standard encryption
  • This website uses HTTPS encryption for all data transmission
  • Personal information is not stored in unsecured spreadsheets or shared drives accessible to third parties

No method of electronic transmission or storage is 100% secure. While we use commercially reasonable means to protect your information, we cannot guarantee absolute security.

11. Retention of Personal Information

We retain your personal information only as long as necessary for the purpose it was collected or as required by law:

  • Quiz submissions — retained for the duration of our active email communication. If no working relationship develops and you request removal, your information will be deleted within 10 business days.
  • Client records — if a real estate transaction results from our relationship, records may be retained for up to 6 years in compliance with REBBA and brokerage record-keeping requirements.
  • Contact form inquiries — retained for as long as reasonably necessary to manage the inquiry or any resulting business relationship

12. Your Rights Under PIPEDA

Under PIPEDA, you have the right to:

  • Access the personal information we hold about you
  • Correct any inaccurate personal information
  • Withdraw consent to the collection, use, or disclosure of your personal information (subject to legal or contractual restrictions)
  • Request deletion of your personal information, where we are not legally required to retain it
  • File a complaint with the Office of the Privacy Commissioner of Canada if you believe your privacy rights have been violated: priv.gc.ca

To exercise any of these rights, contact Sean Mayers at info@seanmayers.com or 416-849-5360.

13. Cookies and Website Analytics

This website may use cookies — small text files stored on your device — to improve your browsing experience and collect anonymised analytics data. Cookies do not contain personally identifiable information.

You can disable cookies through your browser settings at any time. Disabling cookies will not affect your ability to use the Neighbourhood Quiz or contact form.

14. Links to External Websites

This website may contain links to external websites including social media platforms (TikTok, Instagram, Facebook, YouTube) and Google Maps. This Privacy Policy applies only to seanmayers.com. We are not responsible for the privacy practices of any external websites.

15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The effective date at the top of this page will be updated accordingly. We encourage you to review this policy periodically. Continued use of this website following any update constitutes acceptance of the revised policy.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact:

Privacy Contact:
Sean Mayers
Century 21 Regal Realty Inc., Brokerage
1291 Queen St W, Toronto, Ontario M6K 1L6
416-849-5360
info@seanmayers.com

Responses to privacy inquiries will be provided within 10 business days.